MKT-260 Principles of Marketing

Principles of Marketing presents a basic understanding of the principles of marketing and of the operation of our marketing system. Topics include buying motives, habits, and demands of consumers, channels of distribution, marketing functions and policies, marketing costs, and marketing and governmental relationships.

Credits

3

Prerequisite

None

IAI Code:

None

PCS Code:

1.1

Lecture:

3

Lab:

0