MKT-265 Salesmanship

Salesmanship is the study of personal selling as a part of the marketing process. Consumer behavior, persuasion, the importance of a positive attitude, careers in sales, the sales process, and specific sales techniques are discussed. Optional video-taped presentations and sales projects provide the student with a means of evaluating and improving sales performance.

Credits

3

Prerequisite

Completion of MKT-260 with a passing grade or instructor consent.

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0