MKT-266 Principles of Advertising

Principles of Advertising is an introduction to advertising. Topics covered include: why advertising is carried on, how to prepare and present purposeful advertisements, review of the various advertising media, as well as when and how to use each to greatest advantage.

Credits

3

Prerequisite

Completion of MKT-260 or instructor consent.

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0