2023-2024 College Catalog

BUS-131 Entrepreneurship Planning

Entrepreneurship Planning examines how demographics, creativity, innovation, technology, and social changes create business opportunities. This course investigates the skills required to analyze appropriate business opportunities based on personal strengths and abilities; as well as the influences of professional and financial goals. This course demonstrates the process involved in developing a marketing strategy for an entrepreneurial business plan. This course will also introduce the ethical and social responsibility aspects of entrepreneurial ventures.

Credits

3

Prerequisite

Previous or concurrent enrollment in BUS-130.

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0