MKT-288 Customer Relations

Customer Relations is a study of principles and methods to keep customers once you have developed them. Today, it costs five times as much to get a new customer as it does to keep an old one. Discussion is held on a practical level. Topics include customer expectations, staff training and management, maintaining good customer relations, turning service opportunities into sales, and changing complaints into orders.

Credits

3

Prerequisite

None

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0