MKT-260 Principles of Marketing

Principles of Marketing presents a basic,understanding of the principles of marketing and,of the operation of our marketing system. Topics,include buying motives, habits, and demands of,consumers, channels of distribution, marketing,functions and policies, marketing costs, and,marketing and governmental relationships.

Credits

3

Prerequisite

Recommend previous completion of BUS-101 and BUS-103 or equivalent.

IAI Code:

None

PCS Code:

1.1

Lecture:

3

Lab:

0