MKT-288 Customer Relations

Customer Relations is a study of principles and,methods to keep customers once you have developed,them. Today, it costs five times as much to get a,new customer as it does to keep an old one.,Discussion is held on a practical level. Topics,include customer expectations, staff training and,management, maintaining good customer relations,,turning service opportunities into sales, and,changing complaints into orders.

Credits

3

Prerequisite

None

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0