MKT-266 Principles of Advertising

Principles of Advertising is an introduction to,advertising. Topics covered include: why,advertising is carried on, how to prepare and,present purposeful advertisements, review of the,various advertising media, as well as when and,how,to use each to greatest advantage.

Credits

3

Prerequisite

Completion of MKT-260 with a passing grade or,instructor consent.

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0