MKT-265 Salesmanship

Salesmanship is the study of personal selling as,a part of the marketing process. Consumer,behavior, persuasion, the importance of a,positive,attitude, careers in sales, the sales process,,and specific sales techniques are discussed.,Optional,video-taped presentations and sales projects,provide the student with a means of evaluating,and improving sales performance.

Credits

3

Prerequisite

Completion of MKT-260 with a passing grade or,instructor consent.

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0