MKT-281 International Marketing

International Marketing allows students to gain a broad understanding of the field of international marketing. The course provides insight into how international marketing is conducted, the requisites for effective performance and a knowledge of the special problems involved in language, finance and customs. The course will help students understand international marketing opportunities and how marketing principles and procedures apply to international business.

Credits

3

Prerequisite

None

IAI Code:

None

PCS Code:

1.2

Lecture:

3

Lab:

0